Herbal Business Basics

From Passion To Profit

This is not just another business course. This is a step-by-step implementation program designed specifically for herbalists ready to build a sustainable, authentic business.

The Next Cohort Begins September 29, 2025

You've Mastered the Plants... Now Master Your Business

You've invested countless hours studying herbs, perfecting formulations, and helping friends and family. You know your chamomile from your calendula, your tinctures from your teas.

But when it comes to turning that knowledge into a thriving business? That's where things get complicated.

Join herbalist and business/marketing specialist Nichole McFarlane to learn how you can turn your passion into a productive and efficient business.

❝I spent years learning about herbs, but no one taught me how to find clients, price my products, or handle the legal side of an herbal business!❞

The Herbalist's Business Reality

If you're feeling any of these challenges, you're not alone:

  • 😬 You're intimidated by legal requirements and GMP regulations

  • 🤯 Technology feels overwhelming when trying to build your online presence

  • 😰 The idea of marketing makes you uncomfortable (it feels "salesy" or inauthentic)

  • 😖 You're confused about pricing, taxes, insurance, and business structures

  • 😟 You're not sure how to find your ideal customers who truly value herbal wisdom

Introducing: Herbal Business Mastery

This comprehensive program is designed with one goal: to help you ACTUALLY BUILD your herbal business, not just think about it.

This isn't a workshop of theories or "someday" ideas. This is a practical, hands-on program that breaks down every single task you need to complete to launch and grow a successful herbal business.

⭐️ Every step you need to take is clearly laid out, with examples, pictures, and videos!

This Program Is Perfect For:

Product Creators

Turn your formulations into a product line with proper labeling, packaging, and distribution channels.

Clinical Herbalists

Build a thriving practice with systems for client acquisition, scheduling, and case management.

Herb Shop Owners

Create a welcoming space that builds community while maintaining healthy inventory and profit margins.

WHAT YOU’LL LEARN

    • Overview of the herbal industry and its potential

    • Exploring the balance between passion and profit

    • Defining what success looks like for your herbal business

    • Identifying your niche and ideal customer

    • Setting clear, actionable goals for your business

    • Exercises to refine and articulate your vision

    • Creating a simple and effective business plan

    • Navigating legal and regulatory requirements

    • Basics of budgeting, pricing, and financial planning

    • Understanding the elements of a strong brand

    • Crafting your brand story and messaging

    • Selecting a business name, logo, and visual identity

    • Customer Avatars.

    • Introduction to digital marketing for herbalists

    • Social media strategies and platforms

    • Offline marketing tips: networking and community engagement

    • Exploring sales channels and their pros/cons

    • Best practices for packaging and product presentation

    • Building strong customer relationships and trust

    • Monitoring key metrics to measure success

    • Strategies for scaling your business

    • Exploring partnerships, collaborations, and expanding offerings

But Wait, There's More Than Just Content!

This program includes:

  • Live weekly Q&A sessions - Get your specific questions answered.

  • Private community support - Connect with fellow herbalists building their businesses.

  • Templates for everything - From budget planners to marketing calendars.

  • Personal feedback - On your business plans, product ideas, and marketing materials.

PLUS, enjoy these amazing bonuses available to the first cohort of this program only:

  • 1x 1:1 Zoom Meeting with Nichole, where you can show off your business ideas, ask questions, and gain personalized insights.

What Makes This Program Different?

Unlike generic business courses, this program is:

  • Specifically designed for herbalists - We understand the unique challenges of herbal businesses

  • Implementation-focused - This isn't about theory; it's about taking action

  • Values-aligned - Learn how to grow without compromising your herbal ethics

  • Community-supported - You're joining a movement of like-minded herbalists

  • Lifetime access - Including all future updates and improvements

❝This program doesn't just teach you business; it teaches you how to be yourself while running a successful business. Because no matter how much money you make, if you aren't authentic, you'll still feel like you failed.❞

Don't Just Dream About Your Herbal Business—Build It!

Want to know more? Check out our Frequently Asked Questions. Or you can contact us to set up a free phone call.

2025 PROGRAM

We are thrilled to welcome you into the 2025 cohort of our Business For Herbalists Program.

Our 2025 program dates are as follows:
Mondays, 1-2 pm Mountain Standard Time
September 29, October 6,13,20,27, November 3,10.

All classes are conducted online via Zoom. Classes will be recorded and can be downloaded for later viewing by those who cannot attend live.

The investment for this program is $250

Registered students will be contacted with class details and links.

FAQ

  • A $100 deposit (out of total tuition) is non-refundable upon paying for the program.

    • All credit card fees are non-refundable.

    • A full refund of tuition (less the $100.00 deposit and all credit card fees) will be paid if the student withdraws (in writing) before the first day of class.

    • If a student cancels after the classes have begun, a calculation of all allowable charges shall be made using the date that we received written notification of termination.

    • If a student withdraws from any program, a refund calculation will be applied based on the following:

      • Less than 10% of course completed = 75% refund

      • More than 10 % and less than 25% of course completed = 50% refund

      • More than 25% and less than 50% of course completed = 25% refund

      • Over 50% of course completed = 0% refund

      • After 50% of the course is over, the total sum of tuition is owed in full, even if not all classes are attended.

      • All students making payments are still subject to the Refund Policy terms.

  • This Program Is Perfect For:

    Product Creators: Turn your formulations into a product line with proper labeling, packaging, and distribution channels.

    Clinical Herbalists: Build a thriving practice with systems for client acquisition, scheduling, and case management.

    Herb Shop Owners: Create a welcoming space that builds community while maintaining healthy inventory and profit margins.

  • You will receive a certificate of completion after completing this program.

  • Yes!

    Many students value rewatching the videos of our classes. For this reason, everyone will have the option to download all of the class content for lifetime access, providing future viewing at their leisure.

Meet Your Instructor

NICHOLE MCFARLANE, CLINICAL HERBALIST, RH (OHA), MARKETING/BUSINESS SPECIALIST

I’m Nichole McFarlane. I’ve worked in just about every industry out there. By profession, I am a project manager, and that has allowed me to learn a heap of skills that I can share with you.

I am also a registered herbalist. Which gives me the edge over traditional marketers because...Well, I GET IT! I know you’re passionate about what you do, and maybe not so well-versed in how to get yourself there.

That’s where I come in! I’m your personal marketer/project manager/web designer/the list goes on...who is also a herbalist! My mission is to help you and other people fighting for wellness build a brand that you love. And that doesn’t take away your passion for what you do.

Don't Just Dream About Your Herbal Business—Build It!

Want to know more? Check out our Frequently Asked Questions. Or you can contact us to set up a free phone call.